Privacy Statement
Last Updated: July 1st, 2026
Lending Alliance Finance Inc and its subsidiaries and affiliates (“Lending Alliance Finance II Inc,” “LAF,” “we,” “us,” “our,” or the “Company”) are committed to respecting your privacy. This Privacy Statement describes Lending Alliance Finance Inc’s privacy practices in relation to the websites, products, services and programs owned and operated by Lending Alliance Finance Inc. In addition, this policy states how you can control the collection, correction and/or deletion of information. We will not use or share your information with anyone except as described in this Privacy Statement. We urge you to read this Privacy Statement so that you understand our commitment to you and your privacy, and how you can participate in that commitment. When you visit our websites, or provide personal information to us through other means, you consent to the use of your information as described in this Privacy Statement.
To see more information about the following aspects of Lending Alliance Finance Inc privacy practices, please click on the links below:
1. Web sites covered
2. Personal information we collect
3. How we use and disclose personal information
4. Customer data
5. How Lending Alliance Finance Inc protects your data
6. Access and Choice
7. Conflicts with this Privacy Statement
8. How to contact us
Lending Alliance Finance Inc may review and update this Privacy Statement periodically to reflect changes to our privacy practices. We will provide notification of material changes to this Privacy Statement through the Company’s website. We encourage you to periodically review this page for the latest information on our privacy practices.
1. Web Sites Covered
This Privacy Statement covers information practices, including how the Company collects, uses, shares and secures the personal information you provide, of websites that link to this Privacy Statement.
Lending Alliance Finance Inc’s websites may contain links to other websites. The information practices or the content of such other websites is governed by the privacy statements of such other websites. Lending Alliance Finance Inc encourages you to review the privacy policies of other websites to understand their information practices.
Please also note that co-branded websites (i.e., websites where Lending Alliance Finance Inc presents content together with one or more of our business partners) may be governed by additional or different privacy statements. Please refer to the privacy statement on those websites for more information about applicable privacy practices.
2. Personal Information We Collect
This Privacy Statement applies to personal information and other data collected by Lending Alliance Finance Inc or its service providers from or about:
Visitors to, or users of, its websites;
Prospective and current customers using Lending Alliance Finance Inc products or services;
Service providers and business partners;
Job applicants; and
Other third-parties that it interacts with.
The personal information Lending Alliance Finance Inc collects includes the following: Registration information. When (i) expressing an interest in obtaining additional information about Lending Alliance Finance Inc’s products or services, or (ii) registering to use our websites, products, or other services, Lending Alliance Finance Inc may require you to provide us with personal contact information such as your name, company name, address, phone number, and email address.
Job applications. When you apply for a position with Lending Alliance Finance Inc through the careers section of Lending Alliance Finance Inc’s website, we may collect personal information such as your name, email address, physical address, LinkedIn profile, phone number, compensation expectations and work history. You also have the option to upload your resume that may include additional personal information.
Lending Alliance Finance Inc also utilizes third party recruitment firms for certain recruiting activities. Such firms may send us potential candidate information such as name, email address, physical address, compensation expectations and work history.
Website navigational information. Lending Alliance Finance Inc may collect certain information about you from your web browser when you visit our websites. This information may include your Internet Protocol (“IP”) address, browser type, browser language, and the date and time of your request. This information could indirectly identify you and gathering this information from you helps us ensure our websites and other services work correctly in support of our customer analytic efforts.
Email communication. We use pixel tags or web beacons in our marketing emails so that we can track your interaction with those messages, such as when you open the email or click a URL link that’s embedded within them. When recipients click on one of those URLs, they pass through a separate web server before arriving at the destination page on a Lending Alliance Finance Inc website. We use these tools to determine potential interest in particular topics, as well as measure and improve the effectiveness of our communications with you.
Cookies and similar technologies. We may collect information about your use of our websites through cookies and similar technology, such as Google Analytics. A “cookie” is a unique numeric code that we transfer to your computer so that we can keep track of your interests and/or preferences and recognize you as a return visitor to our websites. Lending Alliance Finance Inc uses cookies to operate and improve our websites as well as to simplify the interaction with you. When you visit our websites, our servers send a cookie to your computer or mobile device to help personalize your experience.
Cookies help us better understand user behavior. Cookies only stand to recognize your web browser but information collected from cookies is not personally identifiable. Lending Alliance Finance Inc may also use web beacons or other technologies in conjunction with cookies to gather information about your visit to our websites. Web beacons may be embedded through our website or electronic communications and can allow servers to collect information related to your visit. Web beacons are primarily used to provide content and advertisements that are more relevant to you. Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer, tablet or mobile device. Although you are not required to accept cookies, if you block or reject them, you may not have access to all features available through our services.
Social media applications. Our websites include social media features, such as the LinkedIn or Twitter button and other widgets that run on our website. These features may collect your IP address and which page you are visiting on our website and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the organization providing it.
Third party sources. Lending Alliance Finance Inc may also collect information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services to you, and prevent or detect fraud. We work closely with third parties (for example, business partners, service providers, sub-contractors, analytics providers and search information providers) and may receive information about you from them.
Public forums, blogs and the customer reference program. Lending Alliance Finance Inc websites may feature bulletin boards, blogs or forums. Any personal information that you choose to submit via such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. Lending Alliance Finance Inc is not responsible for the personal information you choose to submit in these forums.
3. How We Use and Disclose Personal Information
Lending Alliance Finance Inc may use your personal information to provide you products and services, such as to fulfill your requests for products or to help us personalize our offerings to you. We also use your personal information to support our business functions, such as sales, marketing, services, recruitment and legal functions. For example, we may use this information to:
Fulfilling requests and sending product/services updates.
Responding to customer service requests, questions, and concerns.
Sending marketing communications.
Improving our websites and marketing efforts through research and analysis.
Complying with legal and/or regulatory requirements.
Processing employment applications and background checks.
Apart from using your personal information to support our own business functions, we may disclose your personal information under the following conditions:
Disclosure of personal information to third parties. Lending Alliance Finance Inc will not rent or sell your personal information to others. We may share personal information with trusted third-party vendors and service providers who operate under strict contractual obligations to perform functions on our behalf (such as credit underwriting, identity verification, background checks, benefit administration, customer relationship management, and technology infrastructure support). These third parties are granted access only to the personal information required to execute their specific services and are strictly prohibited from utilizing your data for any secondary or independent purposes. Notwithstanding any other provision in this Privacy Statement, Lending Alliance Finance Inc. explicitly excludes text messaging originator opt-in data and consent from any third-party data-sharing arrangements. Mobile phone numbers, opt-in data, and consent acquired specifically for the purpose of receiving SMS, MMS, or RCS text messages will not be shared, rented, or sold to any third-party vendors, affiliates, partners, or external entities for marketing, promotional, or any other purposes.
Disclosure of personal information for business purposes. In the event of corporate divestures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, or general business transactions or proceedings, Lending Alliance Finance Inc may buy, sell, divest or transfer your personal information.
Disclosure of personal information for legal and safety reasons. Lending Alliance Finance Inc may be required to disclose personal information to regulatory authorities, law enforcement agencies or government agencies.
We may disclose information to:
comply with valid legal process including subpoenas, court orders or search warrants, and as otherwise authorized by law;
respond to lawful requests by public authorities, including meeting national security or law enforcement requirements;
in the event of an emergency that threatens an individual’s life, health, or security; or
to the extent permitted by applicable law, in special cases in which we believe it is reasonably necessary to investigate, identify, or take preventive measures or bring legal action against someone who may commit or cause harm, fraud, abuse, or illegal conduct, such as a threat of harm to you or anyone else, interference with our rights or property, or public safety anywhere in the world.
4. Customer Data
Lending Alliance Finance Inc’s customers may electronically submit data or information to us for hosting and processing purposes (“Customer Data”). In accordance with the Lending Alliance Finance Inc policy, Lending Alliance Finance Inc will access Customer Data only for providing our products and services or for preventing or addressing service or technical problems (at a customer’s request in connection with customer support matters), or as may be required by law. Lending Alliance Finance Inc will not otherwise review, share, distribute, or reference any Customer Data except as authorized by the applicable customer.
Lending Alliance Finance Inc may transfer personal information to third party companies that help us provide our products and services. Transfers to subsequent third parties are covered by the provisions in this Privacy Statement regarding notice and choice and the service agreements with our customers.
Lending Alliance Finance Inc acknowledges that you have the right to access your personal information. If personal information pertaining to you as an individual has been submitted to us by a Lending Alliance Finance Inc customer and you wish to exercise any rights you may have to access, correct, amend, delete, or limit uses or disclosures of such data, please inquire with our customer directly. Because Lending Alliance Finance Inc personnel have limited ability to access data our customers submit to our products and services, if you wish to make your request directly to Lending Alliance Finance Inc, please provide the name of the Lending Alliance Finance Inc customer who submitted your data to our products and services. We will refer your request to that customer and will support them as needed in responding to your request within a reasonable timeframe.
5. How Lending Alliance Finance Inc Protects Your Data
Security of your information is of the utmost importance to Lending Alliance Finance Inc. Lending Alliance Finance Inc uses reasonable security practices, including technical and physical safeguards, to protect the security of your personal information from misuse and unauthorized access and disclosure. Nevertheless, such security measures cannot prevent all loss, misuse, alteration, or unauthorized access or disclosure of personal information, and we are not able to guarantee absolute security.
6. Access and Choice
Lending Alliance Finance Inc may retain your information for a period of time consistent with the original purpose of collection, legitimate business interests, conducting audits, complying with our legal obligations, resolving disputes and enforcing our agreements.
7. Conflicts with this Privacy Statement
This Privacy Statement may not apply to the extent it conflicts with other controlling terms and conditions (such as, for example, an agreement for our products and services between Lending Alliance Finance Inc and you or your organization) or applicable law or regulation.
8. How to Contact Us
Any questions, inquiries, complaints, and requests related to this Privacy Statement can be directed to us via the contact methods below:
By Email: info@lendingalliancefinance.com
By Mail: Four Bentall Centre, 1055 Dunsmuir Street, Suite 3501, PO Box 49215, Vancouver, BC V7X 1K8 Canada
We like to work with you directly to resolve any privacy concerns you may have; however, if you are still unsatisfied with how we handle our personal information, you may contact the Office of Privacy Commissioner of Canada at:
Office of the Privacy Commissioner of Canada
30 Victoria Street, Gatineau, Quebec, K1A 1H3
Toll-free: 1.800.282.1376
Website:www.priv.gc.ca/en